Tag Archives: plastic surgery

The modern plastic surgery consultation often begins not with a description of symptoms, but with a smartphone. Patients arrive armed with curated galleries of filtered selfies, algorithm-driven beauty trends, and the perfectly staged “results” of influencers. This digital backdrop has fundamentally reshaped the surgeon-patient dialogue, creating a potent new challenge: how to anchor expectations in […]

Separating marketing from medicine in Dubai’s aesthetic landscape In my years of practice as a leading cosmetic surgeon in Dubai, I have consulted with countless patients whose expectations and decisions were shaped by pervasive myths about plastic surgery. The vibrant, competitive aesthetic market here can sometimes blur the lines between evidence-based medicine and persuasive marketing. […]

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